Motorcycle Industry Council Brings Ride With Us Experience to the 2021 Progressive IMS Outdoors Tour Nationwide

IRVINE, Calif., June 29, 2021 – The Motorcycle Industry Council is making it easier for prospective riders to get their first taste of motorcycling in a fun, low-risk experience through its Ride With Us Moto Intro experience, to be featured as a part of the Progressive IMS Outdoors tour across the country.

“There’s nothing quite like the excitement, joy, and feeling of empowerment that motorcycling can bring, but people aren’t always sure of how or where to start,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “The Ride With Us Moto Intro gives non-riders a chance to experience the thrill of their first ride within 45 minutes. And we are delighted to work with IMS, and its great network of events, to bring this experience to even more people.”

The Moto Intro is designed for people who have never ridden a motorcycle or scooter before. MSF RiderCoaches will guide new riders through basic motorcycle controls and help them experience their first ride in a closed-course environment. This activation will be a part of upcoming IMS events across the country this summer and fall, including:

  • Sonoma, California: July 16-18
  • Chicago, Illinois: August 20-22 (tentative)
  • Brooklyn, New York: September 3-5
  • Carlisle, Pennsylvania: September 10-12
  • Fort Worth, Texas: October 1-3
  • Nashville, Tennessee: October 8-10
  • Lakeland, Central Florida: October 15-17
  • Atlanta, Georgia: October 29-31 (tentative)
  • Southern California: November 19-21 (venue TBD)

“We are so excited to partner with the MIC on a collective effort to build the next generation of new riders,” said Tracy Harris, senior vice president, IMS. “The Ride With Us Moto Intro is a natural extension of our Discover The Ride program that gives new riders their first taste of two-wheels on a speed-limited electric motorcycle. Now, attendees will have the opportunity to graduate to the next step of learning to shift gears and operate a gas-powered motorcycle. The two complimentary programs offer a turnkey new rider experience without needing a license.”

“We provide all the gear, the bikes, the coaches, and the fun,” said Cinnamon Kernes, vice president of marketing and events for the Motorcycle Industry Council. “This is the best way for anyone who is curious about riding to give it a try. Some may decide it’s not for them, but in our experience, most are eager to take the next step, and we’ll be here to support them in their journey.”

The rider journey continues online at Ridewithus.com with information and resources on next steps, with specifics on rider education and training as well as the MSF Basic RiderCourse.

The Ride With Us Moto Intro experience will be free to attendees along the IMS circuit; tickets are available at motorcycleshows.com. Participants must be 18 years of age or older, with a current, valid driver’s license. They should also be able to ride a bicycle.

“The last year-and-a-half presented a different set of challenges to the powersports industry,” Pritchard said. “Simultaneously, it provided an opportunity to work on a new market expansion initiative. With the country opening back up, we are looking forward to expanding the Ride With Us Moto Intro experiences and introducing other elements of the initiative. The goal of this initiative is to support potential riders at every point in their journey to becoming a safe and responsible lifelong rider, from inspiration, to exploration, to community.”

REV’IT HUMANIZES TECHNICAL MOTORCYCLE APPAREL

By Michael Frank for Cool Hunting. 

Motorcycle apparel—which has to be protective, breathable and move with a rider—isn’t just demanding to design, it’s also difficult to make look appealing. With all the tech needed to protect from sun, rain, wind, debris and the road itself, much of the gear looks almost absurd when riders step three feet from the motorcycle. Not to mention, styles borrowed from the military can send all the wrong messages. REV’IT—a Dutch brand that has stood apart from decades of cartoonish cues in motorbike apparel—provides all the protection a rider needs, while still advancing technology and utility with its latest collections. The design team achieves this by building on an intrinsically utilitarian approach.

The brand’s Senior Apparel Product Designer, Rod Macintyre, says REV’IT’s core thinking can be understood simply by studying a pocket on the Bowery Jacket versus the Vigor Jacket (above, respectively). “First, if you take something like a technical mountaineering jacket, it has big, oversized pockets for utility,” he says. But there’s also the “optics” of these pockets: can you tell the pocket size from its shape? Does the shape signal its use? Does that seem inspired by other sports or workwear—further indicating its purpose?\

Read entire article here

I rode an electric motorcycle for the first time. Here’s what I learned.

By Rob Verger at Popular Science.

The Zero FX electric motorcycle is an exciting machine with a top speed of 85 miles per hour and enough acceleration to frighten yourself if you twist aggressively enough on the throttle.

But as a relative beginner to the motorcycle world, I didn’t ride it anywhere near its maximum speed when I had the chance to check it out for about a week in November. I’d never driven an electric motorcycle before, and a sense of curiosity coupled with pandemic-induced boredom urged me to try it out for rides in Manhattan (while another, very present feeling of caution urged me to do so carefully).

I’m not the only one hopping on a two-wheeler these days: Sales of new motorcycles and scooters are up by about 10 percent in the third quarter of this year, according to the Motorcycle Industry Council. That bump is a smaller version of a large surge in bicycle sales.

If you’re curious about climbing onto one—whether as an alternative to public transportation during COVID, for fun, or some combination of those reasons and others—here’s what I learned as a beginner on a fancy new electric motorcycle.

Read entire article here

Want To Start Riding Motorcycles? Here’s What You Need To Know First.

By Nick Hilden at Thrillist.

There’s a mystical quality to motorcycling. Whether you’re weaving through urban traffic or blasting through some bucolic landscape, it’s not uncommon to experience the sensation that you’re one with your surroundings. Free of the constraints of a typical vehicle, wind blasting, you feel both exposed and invulnerable. And it’s cool. Really, really cool.

But you can’t just hop on a bike and go. Trust me. I was 18 the first time I attempted to drive a motorcycle… which I promptly crashed. I didn’t give it another go for 15 years. But when I finally hopped on a little semi-auto Honda to get around Vietnam, it kickstarted a still-burning love affair with biking.

Out of necessity, I had to train myself to ride through trial and error. But my addiction to two-wheel travel would have gone a lot smoother had I followed some basic steps and eased into motorcycles. Now, with more and more people hitting the road, learning the basics — from getting certified to gearing up and choosing the right roads — is more important than ever. For a primer, we spoke with expert road warriors to figure out how to go from newbie to one with the road in no time.

Read Entire Article Here

Sourdough Starter? Learning to Knit? My COVID Hobby Is Riding Motorcycles

from Corey Seymour at Vogue.com.

I mean, don’t get me wrong: I tried the other stuff. I read more fiction—hell, I read more poetry, lots more; I lost 30 pounds; I convinced myself, for perhaps the 11th time, that I would take up drawing again; I took apart one of my guitars, redesigned it a bit, and put it back together again. (All of which got me through, what—May?) But when all those moments passed, I was left staring in the face of one of the biggest dreams I’ve always deferred: I wanted to buy a motorcycle and ride it fast, and often.

It started off this time, oddly enough, as a safety consideration. When we all thought we’d still be going back to work in our offices, oh, soonish, it seemed wise to make a plan to do so without relying on the subway. The fact that I can (and often did) fairly easily ride to work on a bicycle barely entered my mind. (What if I, you know, had to get to work, well, very fast?!) I’m hardly alone in this instinct: Motorcycle sales in the age of COVID are up by double digits—and over the last decade, the number of women buying them has doubled. (Chris Lesser, who runs Union Garage, a motorcycle-gear mecca in Red Hook, Brooklyn, told me of a more direct COVID connection: Two of his newest customers, having contracted the virus and survived, bought themselves motorcycles as a kind of gift of life.)